Your Effective Reach is how well you're converting unplanned pregnancies in your area into new clients. Centers should aim to be in the top 20 percent of all centers in reaching the abortion-minded and abortion-vulnerable in their area.

By understanding and visualizing your Effective Reach, you're empowered to communicate the needs of your community to your board and donors. This information can be utilized to energize them into taking action on expanding services, additional facilities, or additional marketing needed to increase your impact.

This calculation is based off CDC data. The CDC defines an unplanned pregnancy as:

An unintended pregnancy is a pregnancy that is either unwanted, such as the pregnancy occurred when no children or no more children were desired. Or the pregnancy is mistimed, such as the pregnancy occurred earlier than desired.

The calculation generated is based on state-by-state 2019-2020 CDC data on unplanned pregnancies.

While the data on unplanned pregnancy is prior to Roe v. Wade being overturned, the goals for reaching the abortion-minded and abortion-determined that we recommend are based on inputs from a 2023 survey of 240 centers by the Pro-Life Marketing Ethics Council. Additionally, our goals for total client reach are based on a 2024 828Collective survey of over 170 centers.

Absolutely. We pulled data to create this calculator using the following sources:

• Statista's overview of the US population
• US Census data over fertility information
• CDC data, released April 2023, over unintended pregnancy and legal abortion rates
• Definition of unplanned pregnancy is from the CDC

An abortion-minded or abortion-determined client is one that is considering abortion or is actively seeking one.

For more information, check out our 828Collective Glossary.